So you’ve written a great book, you’ve gotten it published through Electric Moon, and you’re ready to promote your message to the world. What’s next?

While there are myriad ways you can begin to build your platform as an both author and speaker, there are several truly effective ways that we can recommend.

:: Build a Website ::

In the information-driven age that we live in, one of the most effective tools for an author is to build a website. Having your own website gives you the opportunity to present yourself, your writing, and your message to the world in exactly the manner you choose. Having said that, we also encourage you to build a website that is both professional and aesthetically pleasing for your potential readers. An excellent presentation goes a very long way toward respectability. Ask us how to get started building a website.

:: Start a Blog ::

One of the absolute best ways to build your platform in this day and age is to host your own blog and post to it regularly. Building a following is easier when people can read for themselves how much of an expert you are. Also, while many web-marketing/blogging gurus will tell you that “Content is king,” we’d like to add: “Great content will keep people coming back.” Be sure you update your blog often. You’ll be surprised how many people will read what you write if your writing is great!

:: Use Viral Video Sites ::

Viral video sites like YouTube and Vimeo have altered information sharing and web-marketing like no other phenonmenon. Having a video book trailer created for your book and offered for viewing on sites like these is a tremendous tool for promoting your message or story. The combined impact of sight and sound can do more than tell people about your book - it can create an emotional response to your book that your potential readers will carry with them long after they’ve forgotten an article or thrown away a flyer. And with services like Vimeo, you can easily have the video link back to your own website to draw people further in.

Here is a good example of a combined website and video trailer designed by BookBrander.com used to promote an author's manuscript. While it isn't to every author's taste to have a video trailer created for their work, it is important to remember that you want to reach as wide an audience as possible, and video is a powerful tool for connecting people to your message emotionally.

While these are just a few suggestions, we highly recommend that you take advantage of the many tools available to you in promoting your work. If you have any questions or need direction, don't hesitate to ask. It is our goal to be a source of help for you and to help point you and your career in the right direction.