By Laree Lindburg, owner of Emoon
In life, one thing we rarely lack are questions. What time is it? When is dinner? How long until we get there? When will my show come onto Netflix?
Book publishing tends to add to the mishmash. One inquiry, in particular, pops up more often than most:
- What is the difference between the various types of publishing?
Solid question. How do traditional publishing, self-publishing, indie publishing, and hybrid publishing differ? Which is best for you? Are some just like others only with varied names? My explanation may be slightly different than most given that the world of publishing has evolved more in the last decade+ than other industries. Definitions are constantly being redefined. Mediums are weekly being invented.
All that said, here goes!
The most common of the lot of publishing is traditional. These are your long-standing, old school publishing houses like the "Big Five:" Simon & Schuster, Macmillian, Penguin Random House, HarperCollins, and Hachette Book Group. These dinosaurs are the Mt. Everest; many wish to summit. Some attempt. Fewer succeed. Traditional pubs offer contracts where the author's work is 'owned' by the house. Royalties go through the house and a hefty cut is taken before a quarterly/yearly check is sent to the author. Occasionally, though rarely anymore, authors are offered an advance against royalties. A typical traditional house will take 1-2 years to release a book. They market and promote their titles although reports from less famous authors tell me these publishing houses are putting most of their marketing dollars in their "A" list author baskets, leaving those with smaller, less Hollywood platforms to fend for themselves.
Due to the rampant changes in the publishing industry today, traditional publishers are beginning to offer alternative models, such as self-publishing . . .
Self-publishers traditionally require authors to purchase X number of copies in order to print their book. They care little or none for quality and content. They are not evil but serve their own purpose for larger quantity orders on titles that have already been proven or edited, or the occasional person who simply wants to see their book in print. The author pays for production.
Independent publishers work with indie authors (those who have decided to take the destiny of their book into their own hands) and help them from start to finish produce their book for the reading population. No quantity requirements. This can often be a cold interaction as many indie publishers do not work closely with authors but require them to do much online--independently. The author pays for production. This option is great for those who know their marketing strategy and already have a platform in place. Individuals who have a following, a going business or ministry and simply need a place to print paperbacks to sell at merch tables during speaking events can find this option financially beneficial.
Hybrid is a newer publishing model, which also has the most fluid definition. Hybrid publishing can be one of a very personal experience between author and publisher. Each are invested and want to see success for the title. Sometimes the publisher charges a fee per project (and retains no rights or royalties) and other times the publisher and author discuss options for payment such as a smaller fee with agreement to share royalties of book sales. This model of publishing is suited well for those who tend toward indie publishing, but who also would like a little more guidance. Indie publishing can be more involved and time consuming for the author, whereas a hybrid publisher shoulders the burden with the author.
Which model is Emoon?
Emoon's publishing model is hybrid and a bit independent. If you have had a chance to check out our website, you will notice we offer many services. Anyone can come and ask us for just one of those services, say, a cover design or an edit, and we will happily do so. No obligation to publish through us. We also work one-on-one with authors who desire to tackle the entire publishing package, i.e. cover, interior layout, editing, e-book pub, paperback publishing, distribution, and marketing. This does cost a fee (we do not offer a royalties sharing option), yet the author retains all of the rights and royalties to their work.
And Emoon sticks around to help them succeed. We are like a personal assistant to the indie author. Emoon markets books that we help along the publishing road by posting notices on our social media outlets and offering giveaways and marketing exchanges. We can also create a sales sheet to promote the author's work and will design custom banners for book signings. These amenities are included in full packages contracts, and can also be contracted a la carte.
All that said, Emoon does not accept just any author's manuscript like a self-publisher. The authors we work with us must prove their title of a high enough quality and meet other publishing requirements before we will agree to go into contract as their publishing partner.
I hope this helped you navigate the murky waters of publishing a bit better. If you have any other questions, please don't hesitate to contact us through our website or at firstname.lastname@example.org.
Happy weekend to you!